百灵欢乐斗牛百人版

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                电商冲击实体零售 进口超市扎堆关门

                2017-04-21 14:50:33    来源:    作者:   编辑:qysb005

                 

                  生存难 多家进口超市歇业 打折促销随处可见

                  “QINGCANGDASHUAIMAI,YIJIANBULIU”,SHIJINANZONGHEBAOSHUIQUBEIMENFUJINJUYANGHUOCHAOSHIDEYITIAOJUFUQINGCANGBIAOYU,ERMENQIANDEDIANZIPINGSHANGYEDACHULE“YIZHEQIJIA”GAOSHI。“YUANXIANCHAOSHIZHANLEZHEIDONGLOUDEYIDAOSICENG,XIANZAIZHISHENGYICENGYINGYE。”JUYANGHUOCHAOSHIYIWEIXIANGGUANFUZERENBIAOSHI,2015NIANDIKAIYESHIGUKEDOUSHIPAIDUIGOUWU。

                  ERZAIWEIYUJINANQUANCHENGLUSHIGUANGHAISHANGYEGUANGCHANGDEB.D.CJINKOUSHANGPINZHIYINGZHONGXIN,ZAOZAIBANNIANQIANJIUYITINGYE。BUYUANCHUDEHONGSHANGFANGSHANDONGFENGCAIJINKOUSHANGPINBAOSHUIZHONGXIN,ZHAOPAIHAIZAI,DANZAOYICHENGWEIMOUWENHUAJIAOLIUZHONGXINBANGONGCHANGSUO。JUZHIQINGRENSHIBIAOSHI,ZHEIJIACHAOSHIYU2016NIAN4YUEFENKAIYE,RANERMEIGUOJIGEYUEJIUGUANMENLE,WENTIZHUYAOSHIRUBUFUCHU,WULIJIXUPEIBENZHUANYAOHE。

                  ZHENGZAIYUNYINGDEJINKOUSHANGPINCHAOSHIRIZIYEBINGBUHAOGUO。ZAIJINANZONGBAOQUDEGUOJISHANGPINZHANSHIJIAOYIZHONGXIN,CHAOSHINEIBUSHAO、SHENGHUOYONGPINSHENGCHANRIQIXIANSHIWEI2016NIANSHENZHIGENGZAO。“PINGSHIKELIULIANGBIJIAODI,WEILEYADICHENGBEN,WOMENCAIQUDAPILIANGJINHUOMOSHI,YINCIHAILIUYOUYIXIEYIQIANDEHUOPIN。”GUOJISHANGPINZHANSHIJIAOYIZHONGXINJINGLIZHAONVSHIBIAOSHI。

                  “BUCUXIAOJIUDEZAZAISHOULI,JINKOUSHANGPINTUIHUOQUDAOYUGUONEISHANGPINBUYIYANG。”YIWEICHAOSHIFUZERENSHUO,JINKOUSHANGPINDOUSHIYICIXINGXIANJINFUKUANJINHUO,CHUFEIYOUTESHUQINGKUANGHENNANTUIHUO,YOUSHICHAOSHIDEZHIZHUPINLEI,PINZHONGSHAOLEHAIBUXING。

                  探原因 难敌电商冲击 无一手渠道成“硬伤”

                  “JIDIANSHANGDADEHENCAN”,BAIJIACHAOJISHICHANGGUDONGYUANSHIHAOBIAOSHI,QUNIANGUOQINGHEJINNIANYUANDANLIANGGEJIERIDELINGSHOUYINGYEETONGQIXIAJIANG60%。ZAIDIANSHANGDEJULIECHONGJIXIA,YUQITASHITIYETAILEISI,JINKOUCHAOSHIDEJIAGEYOUSHIBINGBUMINGXIAN。

                百灵欢乐斗牛百人版  “JINKOUCHAOSHIZHISUOYIDADUOJUBUWEIJIAN,GUANJIANSHIMEIYOUDATONGQUDAOGUAN。”YIWEIJINKOUCHAOSHIZONGJINGLIBIAOSHI,2015NIANKAISHI,JINKOUCHAOSHIXIANQILEYIZHENKAIDIANCHAO,2012NIANKAISHIDEHAITAORERANGHENDUORENKANDAOLESHANGJI,FENFENZAIMEIYOUCHONGFENDIAOYANDEJICHUSHANGMANGMUSHANGMA,JIEGUOHENKUAIJINRUPINGJINGQI。ZUOWEISHENGENGJINKOUSHANGPINYEWUJINSHINIANDEZISHENRENSHI,ZHEIWEIJINGLIRENWEI,ZUOJINKOUCHAOSHISHOUXIANYAOYOUGUOYINGDEQUDAO,RUGUOSHIYISHOUGONGYINGSHANGSHIZAIHAOBUGUO,JIARUZHIKAOGUONEIDAILIGONGSINAHUO,KENDINGMEIYOUDUOSHAOLIRUNKEZHUAN。“WOMENZHIJIECANYUHAIWAICAIGOU,DUOSHUCHANPINZHENZHENGZUODAOLEQUANQIUZHICAI,SUOYIWOMENNENGNADAOZUIDIJIA,CONGERYEJIUYOUJIAGEYOUSHI。”

                百灵欢乐斗牛百人版  “ZUOJINKOUCHAOSHIYAODANHENDUOEWAIFENGXIAN,BIRUYIGETUFASHIJIANJIURONGYIJIFAXIAOFEIZHEDEDIZHIRECHAO,HENDUOSHANGPINJIUDEXIAJIA。”YIWEICHAOSHIFUZERENTOULU,QIANBUJIUYANGSHI“3·15”WANHUIPUGUANGRIBENHEFUSHEDIQUSHIPINLIURUGUONEIYISHIHOU,TAMENZHINENGQUANBUXIAJIARIBENSHIPIN,DANYOUYUNANYITUIHUO,ZHINENGJIYAZAICANGKUZHONG。

                  新模式 一站式购物受青睐 社区店“火”起来

                  CHUANTONGGUANNIANZHONG,SHEQUDIANCHENGDANZHETIGONGLIANJIASHANGPINHEFUWUDEGONGNENG,SHIMANZUSHEQUJUMINLINSHIXUQIUDE“JIUHUODUIYUAN”。

                  JINNIANLAI,JUMINXIAOFEINENGLIDAFUTISHENG,“YIZHANSHIGOUWU”GUANNIANZHUJIANSHENRURENXIN,LINLIDIANBEISHOUXIAOFEIZHEQINGLAI。SHEQUSHANGYEYETAIYERIYIWANSHAN,GUONEIWAIYOUXIULIANSUOPINPAIFENFENJINZHU,WEIJINKOUSHIPINSHEQUDIANDEPENGBOSHENGZHANGTIGONGYOUYUEHUANJING,KANSI“GAODASHANG”DEYANGSHIPINZHENGZAI“FANGDIZITAI”,JIASUZOUJINXIAOFEIZHESHENGHUO。

                百灵欢乐斗牛百人版  “JINKOUSHIPINSHIANSHENLIMINGDEZHAOPAI,DANJUEFEIJINGUFAZHANDELAOLONG。SHEQUDIANTILIANGJIAOXIAO,BIXUSHIKEBAOCHIJINGTI,GENJUXIAOFEIZHEDEXUQIUBIANHUADIAOZHENGJINGYINGMOSHI。”NINGBOSHISHANGWUWEIXIANGGUANFUZERENRENWEI,JINKOUSHIPINSHEQUDIANXUYAOBAOCHI“GAOZITAI”,QUEBAOSHANGPINPINZHI,XIAOCHUXIAOFEIZHEYILV。HAIYAOFAHUI“SHEQU”TEXING,QIANGHUAFUWUGONGNENG,YIDANGONGXUCHUXIANTUOJIE,JINKOUSHIPINSHEQUDIANJIUHUIXUNSU“SHICHONG”,ZAIXINJIUYETAIGENGTIDELANGCHAOZHONGZAODAOTAOTAI。

                  支个招 优化购物体验是关键 大数据分析是保障

                百灵欢乐斗牛百人版  MIANDUIDIANSHANGCHONGJIYIJIQUDAONANTI,JINKOUCHAOSHIRUHEPOJUQIUSHENG?QISHI,SHITILINGSHOUQIYEYOUZIJIDEYOUSHI:DIANMIANKEYIYINGZAOCHUSHUSHIDEHUANJING,YONGYITISHENGXIAOFEIZHEDETIYAN,NENGGOUJIXIAOFEIZHEDAILAIGOUWUYIWAIDEQITAFUWU。

                百灵欢乐斗牛百人版  YENEIRENSHIRENWEI,YOUYUJINKOUSHANGPINDETESHUXING,XIAOFEIZHEDUICHANPINRENZHIDUJIAODI,SHITIDIANYAOXIANGPEIYANGZHONGSHIKEHUQUNSHOUXIANYAOZAITIYANSHANGXIAGONGFU,YIPEIYANGDUIJINKOUSHANGPINDEHAOGANHERENZHIDU。

                百灵欢乐斗牛百人版  ZAIJINGGUOCHUQIDEWUXUSHENGZHANGZHIHOU,JINKOUCHAOSHIYAOXIANGZHENZHENGLIZUSHICHANG,CHULEJINHUOQUDAOGUOYINGYIJIWEIXIAOFEIZHETIGONGGENGHAOGOUWUTIYANYIWAI,HAIYAOTIGAOQIYEDEKEJIHANLIANG,BIRUZUIHAOJIANLIZHUANMENDEDASHUJUFENXITUANDUI,JISHIZHAOCHUXIAOFEIZHEZUIGUANZHUDECHANPINXILIE,BUHAOMAIDECHANPINSHIXINGMOWEITAOTAI,QUEBAODIANNEICHANPINDELIANGXINGXUNHUAN,BIMIANGUODUOJIYAZAOCHENGZIJINLIANKUNNAN。(SURAN LIQIHONG)

                  编后

                  JINKOUCHAOSHICENGSHIJINKOUSHIPINXIAOSHOUDEZHUYAOQUDAO。JINNIANLAI,KUAJINGDIANSHANGDETOUZIREDUBUJIAN,SHIJINKOUCHAOSHIDESHENGCUNYUDAOPINGJING。MIANLINNIANQINGRENDEZAIXIANXIAOFEIXIGUANHEHAITAODAIGOUDEDIJIAYOUSHI,JINKOUSHANGPINCHAOSHIRUHETONGWANGSHANGQUDAOZHENGDUOXIAOFEIZHE?ZAIBIANZHEKANLAI,YOUYUDIANSHANGGOUWUCUNZAI“KANTUGOUWU”DEBIDUAN,YIXIEGUKEKENENGHUIYINWEIJIAGEYINSUXUANZEHAITAOSHANGPIN,DANSHISHITIDIANDEGOUMAITIYANSHIRENHEYIJIADIANSHANGWUFATIGONGDE,JINKOUCHAOSHISHITILINGSHOUDEYOUSHIYIRANSHIFENMINGXIAN。MIANDUIPINGJING,JINKOUCHAOSHIXUYAOZHUANBIANXIAOSHOUSILUHEGUANNIAN,DAPOCHUANTONGSHITILINGSHOUMOSHI,LIYONGXIANSHANGXIANXIATONGBUXIAOSHOUDENGFANGSHI,TUOKUANXIAOSHOUQUDAO,SHIXIAN“DUOQUDAO+DUOYETAI”DUOYUANHUAFAZHAN,TONGGUOTIGONGGENGYOUZHIDEFUWULAIYINGDEZHUIQIUSHENGHUOPINZHIDELIXINGXIAOFEIZHE。

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